MAKING STRATEGY MOVE
Strategic clarity for European scale-ups and digital product teams:
> Strengthen product-market fit.
> Expand confidently across markets.
> Turn innovation into business impact.
Who I Work With
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Scale-ups
- Your roadmap is full but retention is flat. You're shipping fast, but product-market fit still feels fragile.
- What worked in your domestic market fails in the next geography. Your value proposition doesn't travel.
- You're adding AI features under stakeholder pressure, but they're not moving the metrics that matter and you're burning runway finding that out.
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Digital Product & Innovation Teams
- You run multiple pilots, especially AI, but few scale. Killing someone's darling is politically complicated.
- Customer insights exist but rarely shape what gets built. Roadmaps reflect internal requests more than customer value.
- Promising innovations get blocked or diluted by compliance, approval layers and competing, safer priorities before the market ever validates them.
• Strengthen product-market fit • Design value propositions that land • Develop actionable product strategy • Innovate your business model
• Strengthen product-market fit • Design value propositions that land • Develop actionable product strategy • Innovate your business model
• Validate critical assumptions with real customers • Expand confidently across markets • Improve experience across your customer journey
• Validate critical assumptions with real customers • Expand confidently across markets • Improve experience across your customer journey
• Turn innovation into real business value • Move from AI prototypes to ROI • Align your team around strategy
• Turn innovation into real business value • Move from AI prototypes to ROI • Align your team around strategy
How I Help
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Strategic Sessions
1-on-1 or small leadership team sessions designed to get to the core of your challenge quickly. We cut through noise, challenge assumptions, and define clear next steps you can act on immediately. You leave with direction and decisions, before you scale the conversation to the full team.
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Workshops
Half-day to multi-day working sessions designed to align teams and move decisions forward. We work hands-on with your team to clarify product-market fit, expansion direction, portfolio and roadmap choices, or to unblock one concrete challenge that requires collective focus. These collaborative working sessions can be delivered in person or remotely, depending on what serves the work best.
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Embedded Leadership
I work alongside your leadership team for sustained strategic work. This is not a one-off intervention - it’s a partnership.
Two formats:
- Strategic Advisory - mid-term engagement around a specific strategic challenge.
- Fractional Leadership - longer-term involvement, stepping into a senior strategic role.
Why Working With Me
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I've moved from analyst to COO, working across corporate, consulting, and growing businesses. Extensively worked in FinTech and digital innovation. Education from top European institutions gave me the frameworks. Real work taught me what actually moves the needle.
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I've worked in international firms and guided domestic companies through expansion. As an immigrant myself, I know what it takes to adapt to new markets; not from theory, but from living it. Playing away is different from playing home.
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I speak fluently Portuguese, English and Russian - but also the professional languages of finance, innovation, product, marketing and strategy. I've worked with low-income customers in Eastern Europe, entrepreneurs in Africa and C-level executives of large European corporations. This range lets me translate between realities that usually don't connect
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Value has to work for customers and for the business, both matter. Service design taught me to start with customer needs and work backwards to technology. Data tells us if we're making progress. Decisions should come from evidence, not ego or comfortable assumptions.
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I've seen brilliant consultant decks never leaving the boardroom and smart developers building products nobody wants. Both are expensive failures. I help create the vision, align people around it, and co-create the execution plan that makes it real.
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Your success is what I'm after. It means we've created real impact together. Working with the Dutch taught me to be direct. I'll tell you what you need to hear, not what you want to hear. Honest conversations, shared ownership, real progress.
Let’s create clarity.
Ready to turn complexity into direction? Start with a conversation.